Social media in the workplace

SocialMedia2The appropriate use of social media in the workplace is a reoccurring debate, especially as social media struggles to find its legitimate role in the work environment over employers’ concerns of valuable time wasted and productivity lost.

An interesting article titled ‘The Enterprise Value of Social Software‘ published yesterday in the Harvard Business Review, explores how social software can in fact drive productivity improvements in the workplace.

It is an excellent article based on a soon to be released white-paper which introduces a model explaining how social software creates an environment of dynamic, informal shared communication that connects employees to needed resources, amplifies connections and provides a platform for sustained performance improvement.

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