Mary Meeker’s internet trends 2015

If your life revolves around technology and the internet, you are in luck! Mary Meeker has released her 2015 internet trends, just in time for your weekend reading pleasure.

Mary Meeker
Mary Meeker

Kleiner Perkins Caufield & Byers partner Mary Meeker’s annual internet trends report has become the ultimate compilation of essential technology statistics, and this year’s review does not disappoint.

So what’s the latest on the ‘interwebs’?! Here is a quick overview of the report:

  • 2.8 billion people, 39% of the world’s population, are now on the internet (slide 4) – but getting the other 5 billion or so connected might be a slower process (slide 10), although there are a couple of large philanthropic projects under way to make this happen, such as internet.org by Facebook and Google’s Project Loon;
  • there are 5.2 billion mobile phone users, 73% of the world’s population (slide 5) – but the growth in mobile subscriptions is now also slowing (slide 10);
  • everything is getting optimised for mobile, especially shopping … (slide 21);
  • perhaps not surprisingly, the top four internet companies are platform providers: Apple, Google, Alibaba and Facebook (slide 6);
  • the internet is transforming entire sectors of the economy, from education to healthcare to government (slide 8);
  • the time people are spending on digital media is continuing to increase (slide 14);
  • the internet and mobile technology are revolutionising business communications (slide 31), online payments (slide 33), business analytics (slide 34), transaction management and document execution (slide 35), customer communications (slide 36), customer service (slide 38), human resources (slide 39) and employee knowledge and training (slide 43);
  • it’s the renaissance of messaging apps (slides 47 to 56);
  • user-generated content is continuing to explode across all platforms (slides 57 to 66);
  • we are witnessing a generational shift from text to visual social media by millennials (slides 67 to 71);
  • ‘Just in Time’ instant gratification is truly here, with growth of products and services on demand, which in turn create unique regulatory issues, eg. delivery by drones, Airbnb and Uber (slides 72 to 74, 81 to 86, 119 to 123 and 139 to 145);
  • consumer spending is shifting with innovations in high spend, high engagement and weak user experience markets (slides 75 to 80, 128 and 136 to 138);
  • security and risk issues are increasing, cyber attacks are bigger and faster than ever (slides 87 to 89);
  • enterprise software is not about efficiency any more, but transforming work itself (slide 29);

  • the workplace is evolving due to globalisation, structural changes, mobile connectivity and a generational shift in attitudes and expectations (slides 90 to 103, 115 to 118, 124 to 127 and 130 to 135);
  • society is also transforming, driven by urban population growth, immigration, decline of marriage rates and household sizes, and significant changes in the core-values of millennials compared to previous generations (slides 104 to 114);
  • people, systems, regulations and policies must all evolve together to adapt to a new connected society (slides 146 to 148); and
  • China and India are the rising internet markets (slides 149 to 172).

Here is the report in full, but be prepared for a long read, it runs over 197 slides!

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