Establishing your personal brand

SocialMediaLast updated: 25 August 2015

Personal brand and social media are becoming quintessential business tools. Whether you are a student, looking for a job, or happily employed, social media and managing your personal brand are critical areas to focus on for success.

Clients and employers are increasingly turning to LinkedIn, Twitter, and other social media, for information about lawyers and potential employees. In the social media age it is often the social platforms where you pass that most important of hurdles – the first impression.

On 3 September The College of Law New South Wales Alumni will host a seminar titled ‘Establishing Your Personal Brand’ to help students and lawyers to create a personal brand and utilise social media. This is a free event for College of Law alumni and current students.

Establishing Your Personal Brand

A free seminar for College of Law alumni and current students
3 September 2015, 5.30pm

The College of Law
Level 16, St James Centre
111 Elizabeth Street
Sydney, NSW, 2000

The seminar will be held at the City Campus of The College of Law, on Level 16 of the St James Centre at 111 Elizabeth Street, in Sydney. The seminar will start at 5.30pm. You can register by visiting the website of the College of Law.

Unfortunately, one of the originally scheduled speakers, Pallavi Sinha, had to withdraw from the evening due to other commitments. In her place Yin Chiew, a Consultant in Private and International Practice at Mahlab Recruitment Pallavi Sinha, a Principal Lawyer with Solutions will join yours truly*.

Yin specialises in private practice and international recruitment, and provides search and consultancy services to top, mid tier and boutique practices.

Yin actively works with candidates and advises on career options, market trends, resumè preparation, interviewing techniques and remuneration.

Prior to joining Mahlab, Yin practised as a lawyer in the Sydney office of Lander & Rogers. During this time, Yin gained experience in the areas of Employment, Insurance and Property Law.

Yin graduated with a Bachelor of Arts in International Studies and a Bachelor of Laws degree from the University of Technology Sydney.

Pallavi also lectures for The College of Law and has formerly worked in Legal and Executive roles at organisations such as King & Wood Mallesons and the Migration Institute of Australia.

Pallavi is an award winner for excellence in Law, Journalism and Community services. She has appeared as a panellist on the ABC’s much-loved Q&A program and hosted the 702ABC radio Evenings program.

She also regularly writes opinion pieces for publications such as the Sydney Morning Herald and SBS.

In 2015, Pallavi was elected to the Management Committee of the Australia-India Business Council. She is actively involved in the community and is the only person from NSW elected as Women’s Chair Federation of Ethnic Communities Council Australia. She is also on the Multicultural Consultation Council of the Anti-Discrimination Board NSW, and on the White Ribbon Diversity Reference Group. Pallavi is also a former People of Australia Ambassador.

Come and join Pallavi Yin and I, and make sure to come and have a chat with us after the seminar.

TCOL Seminar

In the meantime, here are a few relevant reads about social media:

* Due to unforeseen circumstances, unfortunately I will be unable to attend this event.

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