One Million Moms vs Campbell’s Soup

One Million Moms (OMM) is an online project by the American Family Association (AFA), a fundamentalist Christian non-profit organisation.

To clarify, OMM is not actually one million moms. The ‘One Million Moms’ name is a clever public relations branding exercise, designed to lend gravitas to the project.

Campbell's SoupIt is believed OMM has less than 100,000 members, and they are rounding up to the closest million it seems. Their Twitter following stands at a mere 3,000+, and, at the time of publication, their Facebook Page does not appear to be publicly available.

The AFA is classified as a hate group by the Southern Poverty Law Centre. The AFA rejects that classification.

The AFA believes ‘God has communicated absolute truth to mankind, that all people are subject to the authority of God’s Word at all times [and] a culture based on biblical truth best serves the well-being of our nation and our families …’

The AFA is also convinced it’s ‘on the frontlines of America’s culture war.’

It is AFA’s goal to be a champion of Christian activism. If you are alarmed by the increasing ungodliness and depravity assaulting our nation, tired of cursing the darkness, and ready to light a bonfire, please join us. Do it for your children and grandchildren.
Action Statement, AFA

Frightening stuff.

Bryan Fischer, a former director of the AFA, had featured in one of my favourite pieces, in which I highlighted the insanity of the right-wing crusade against LGBTI people: ‘Gays cause [insert natural disaster of your choice] …

OMM, and its newer partner project One Million Dads, are designed to mobilise parents to ‘stop the exploitation of children’ by the media and to fight, what they consider, indecent:

Mom, are you fed up with the filth many segments of our society, especially the entertainment media, are throwing at our children? Are you tired of all the negative influences our children are forced to contend with?

Our goal is to stop the exploitation of our children, especially by the entertainment media (TV, music, movies, etc.). Mom, is the most powerful tool you have to stand against the immorality, violence, vulgarity and profanity the entertainment media is throwing at your children.
About Us, OMM

OMM is used to arrange boycotts and urge conservative Christian activists to send emails to mainstream companies about matters they find offensive – which is pretty much anything and everything, but here are a few examples:

The latest thing to outrage OMM is a Campbell’s Soup television ad.

This adorable ad, featuring a same-sex couple and their child, elicited an OMG from OMM:

A homosexual “married” couple is featured prominently with a young boy (their son) in the new Campbell’s Soup advertisement. Campbell’s #RealRealLife campaign aims to change the face of the American family. It starts off with the first man feeding soup to the little boy and in a “Star Wars” Darth Vader voice says, “Luke, I am your father.” Then the other man enters the scene and says, “No, Luke, I am your father.” How confusing for this little boy and for all children viewing this commercial. Obviously, Campbell’s is sending the message that homosexual men are raising children, whom they wouldn’t have if a woman wasn’t involved, and they are ok with it.

Campbell’s Soup is glorifying this unnatural marriage. One Million Moms believes family is based on love, but this does not justify normalizing sin. 1MM does not agree with the need for Campbell’s to support same sex marriages or couples.

Companies should advertise the quality of their products. It is no longer about the product but about their cause. They should not be highlighting who is attracted to whom or who sleeps with whom. This is a marketing decision Campbell’s will regret.

This gay-inclusive commercial is attempting to desensitize viewers. There is concern about the way this ad is pushing the LGBT agenda, but an even greater concern is the way that they are attempting to redefine “family” and “real marriage.”
New commercial for Campbell’s Soup, OMM (8 October 2015)

Other than the original press release announcing this latest marketing campaign, Campbell’s Soup chose not to dignify the OMM campaign with a response.

I applaud Campbell’s Soup for reflecting modern reality.

Denying visibility to LGBTI people won’t make us disappear, but it does exclude us from society and, in the process, causes serious damage to LGBTI people, their loved ones, and the society OMM pretends to ‘protect.’

Stephen Colbert’s perfect comeback to OMM on The Late Show (13 October 2015)

One Million Moms are furious that Campbell’s is being associated with gay men.


Nobody tell them about Andy Warhol.

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