A shamelessly progressive liberal blog by Stephen Sander
Online & Social
Social media is a legitimate business tool, although it is still widely misunderstood, mistrusted and misused.
Social media can bring you real-time news and competitive intelligence, and help you with work-life integration. It is a tool for customer relationship management, and business development.
A social media presence for businesses of all size is a basic service expectation by clients and customers in today’s connected world. The public had become accustomed to contacting businesses via social media, to have a conversation, give feedback and receive customer service.
You may choose to avoid social media, but that won’t prevent your clients and customers from discussing your business on social media – you just won’t be part of that conversation, and won’t be able to influence the public discourse about your business …
Personal branding, including a professional social media profile, is also becoming a quintessential professional standard at all levels of seniority, across all industries. Blogging increasingly forms part of a well-rounded online presence, with professionals sharing their knowledge and opinions, and engaging in conversations with readers. It doesn’t matter what your job or profession is – whether you are a doctor, an engineer, a lawyer, a plumber or a teacher, a blog enables you to share your knowledge, engage your peers, and reach the public.