Pressure on to embrace social networking

SocialMediaPressure on to embrace social networking (Lawyers Weekly, 19/09/2009) – this is an interesting article about the potential significance of embracing social networking if you are targeting SMEs with your services or products offering.

Admittedly, the article acknowledges that 40% of SMEs is not considering joining the social networking ’revolution’ at this time (which may of course change if the format gains wider acceptance over the coming years).

Nevertheless, it may still be worth investigating whether the SME market which embraced this medium (the other 60%) is significant enough to be worthy of consideration for engagement in the context of your products or services.

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